In this episode of the Coaches Compass, Mike discusses the importance of creating a resonant message that immediately connects with your audience. The problem many coaches face is they describe things in their own words. Instead of learning the language of their ideal clients. It's important to understand the way your clients think so you can speak to their core desires and help them solve their problems. There's a major distinction between the problems they think they have and the problems you think they have. This episode will help coaches refine and master their messaging.
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