In this episode, Mike offers up his opinion on “dig the pain” content and why he doesn't subscribe to that philosophy of marketing. He reveals one major shift that you can make in your content that will feel more in alignment with your values and will attract better clients. You don't have to make your audience feel their pain in order to enroll them into your coaching program. You can actually get them to move towards action in a much more authentic way. Find out how in this episode.
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