Are Cheap Nutrition Programs Holding You Back?

The other day Mel and I were taking a walk with her youngest daughter, Evie.

She was upset because she had just purchased an Apple Pencil for her iPad (or stylus or whatever they’re called) and it broke.

As we were walking, Mel was trying to find a replacement and realized the issue. Evie had picked out the cheapest one.

So Mel asked her … “Evie, did you pick this one because it was the cheapest?”

Evie said yes.

Then, Mel dropped some important parenting wisdom.

She said … “I appreciate you being considerate of how much you’re spending, but sometimes the cheapest option can seem like the best because you’re not spending as much money in the moment. But the cheapest usually means not the best quality so they often break easier and don’t last as long. So, you end up spending more money in the long run than if you just paid more for the higher quality product.”

Then, Mel used another analogy to drive home the point. She said, “it’s similar to how we picked out better quality sneakers for you. Even though I spent a little more up front, I know that they’ll last longer and I won’t need to buy a replacement pair for a while.”

It seemed to connect.

If a 10 year old can grasp this concept …

Why can’t you?

And how many of them “broke” way too soon?

This is what always gets me about individuals who refuse to invest real money into real coaching.

It’s that they end up spending way more in the long run AND taking even longer to reach their goals.

There are 2 very common scenarios that play out …

1. I’m just going to do it on my own. I know what I should be doing so I’m just going to keep telling myself to do it.

In this scenario, the individual has too much pride to ask for help. They convince themselves that they know what to do. And they probably have a pretty decent grasp on training and nutrition.

However, knowing is never enough. First of all, you may not know as much as you think. And even if you do, it’s still incredibly difficult to be objective with yourself and make good decisions without any external accountability.

So, it ends up taking way longer in the end. They waste years and decades believing a lie.

2. I can’t afford to spend thousands of dollars for a 6 or 12 month program. So, I’m going to find a more affordable option (aka cheap nutrition programs).

In this scenario, the individual bounces around between cheap nutrition programs, without actually making any progress because the quality is shit. It “breaks” way too soon.

Not only does the cost add up but the time adds up as well. Over the course of years, they end up spending way more money than they would have if they just chose the higher quality option.

Unfortunately, they often get so frustrated by spending years spinning their wheels and not seeing progress that they end up investing in a program like Optavia which is $400/mo and all it gets you is a broken metabolism and borderline eating disorder.

Now, there’s a very simple way to avoid all of this.

Invest in the program that teaches you the skills to achieve your results and maintain them for life.

How do you know what that program is?

You do your due diligence. Read the things they write about. Listen to podcast episodes. Join their communities. Read testimonials.

But what if I’ve been burned before?? What if I joined a cheap nutrition program that seemed like it was great but then ended up sucking?

Let me answer that with another question …

What did you do when your first relationship failed? Did you say … I’m never dating again? Or did you learn from that relationship and then apply those lessons to the next one?

If you’re currently married and your spouse wasn’t your first ever relationship … take a long look at them and consider the consequences if you had decided that one failed relationship meant that every relationship was destined to fail.

Your life would be tragically different.

The reality is … if you allow cheap nutrition programs to prevent you from moving forward, you’re letting one decision burn you twice.

It burnt you once when you enrolled and it wasn’t the right fit for you.

And it burned you again when you allowed that experience to prevent you from moving forward with something that IS the right fit for you.

Sad but true.

So are you going to let that be your reality?

Or are you going to do something about it?

Take a look at the screenshot below.

This is a client that worked with POP Coach Ashley, made amazing progress, and then graduated. It’s been a YEAR since her graduation and she’s down another 10 lbs. on her own and still living all of the lessons that she learned from the program.

One investment and done. Never has to spend another dime on coaching if she doesn’t want to. You know how much that’s going to save her over the course of YEARS?

As 21 Savage would say … “a lot.”

Look, I can’t stop you from wasting money on cheap nutrition programs or wasting time thinking you can do it on your own.

You want to remain stuck and frustrated, that’s on you.

I’m just here to show you there is a way out.

You do have options. You can make one investment and change your life forever.

It’s kind of what we do.

The longer you delay, the more it costs you.