You’ve probably heard by now that only 5% of people who attempt to lose weight will succeed in getting the weight off AND keeping it off.
Have you ever considered why that’s the case? Well, I’m about to explain.
But be careful with this information … diet programs like Weight Watchers, Noom, Optavia and the like don’t want you to know this stuff. Because they’ve worked hard to get this industry to the point of raking in over 61 Billion (yes, billion) per year.
The key to their success is that they know 95% of their customers will lose weight, gain it back, and then spend more money with them. They even publicly brag at “repeat customers” (I’m looking at you, WW).
Meaning, the more you fail, the more you stay with them, the more money they make.
I would really hope that if we’re spending 61 billion on something every single year, that we’d be way more successful than 5%. But here we are.
The reason is simple.
Most people who attempt to lose weight fall into 3 categories.
Let’s call it the good, the bad, and the ugly.
The good – I’m going to learn the psychology and science behind weight loss and get some accountability to learn the process of behavior change and habit formation to be able to do this for the rest of my life.
The bad – I’m going to sign up for WW, Noom, Optavia, etc. and lose 20-30 lbs, then gain it back, then try again, then gain it back again, then keep doing that for decades of my life.
The ugly – I’m going to learn a bunch of stuff about metabolism, hormones, body composition, etc. and then I’m going to sit around and do nothing about it OR just do it on my own while pretending like “I know what to do, I’m just not doing it.”
Here’s the tricky part …
No one wants to identify themselves in the bad or the ugly.
No one wants to be part of the 95% that fails.
“The problem with most people is that most people don’t think they’re most people.”
You know what successful people admit openly and freely??
That they’re biased. That they have blind spots.
The best athletes in the world hire the best coaches, even though “they know what to do.”
You may be thinking … yeah, but they can afford it.
Yes, now that they’ve “made it” they can afford top tier coaches. But what do you think they did before they “made it?”
They STILL hired coaches and trainers.
Unsuccessful people think in terms of cost. Successful people think in terms of value.
The irony is that the people who look for the cheapest options end up spending the most and making the least amount of progress.
Which is why they become repeat buyers. And pump money into the machine.
The psychology and science behind weight loss is actually insanely simple.
It’s something we’ve perfected, which is why our clients graduate and keep their results for life.
They stop thinking in terms of discipline and willpower and they start thinking in terms of habits and routines.
They stop worrying about motivation and they start worrying about keeping the commitments they make to themselves.
They don’t just learn about fueling their metabolisms and supporting their hormone health … they DO it. With proper guidance and support.
There’s nothing worse than a perpetual learner who takes zero action with all of that knowledge.
They’re usually the biggest complainers about their lack of results and are often the most stubborn when it comes to getting the support they need because they think they know everything already.
Again, the challenge with being brutally honest about this stuff is no one wants to admit it’s them.
We find ways to rationalize or justify our situation.
“Mike doesn’t get it. My situation is different.”
Nope. It’s not.
You just tell yourself that because it’s easier to do that than to face reality.
Will YOU lose weight and learn how to keep it off for good?
The most liberating thing that I accepted in my life is that I’m biased AF. And I have major blind spots.
The only way I stopped sabotaging myself was by honoring that truth and getting help.
Coaches, therapists, etc.
Hiding behind the “I’m different, that doesn’t apply to me” mask was exhausting.
I can assure you that when you see someone who has accomplished something that you want to accomplish …
It’s nothing more than the fact that they accepted their own truth and did something to fix it.
They got help. They got support. They got accountability.
It’s so rare that only 5% will make that happen when it comes to permanent weight loss.
5 fuckin percent!
Meanwhile, our clients get to learn and apply the psychology and science of weight loss to create permanent results. Which is guaranteed to work.
Why? Because there’s no start and end. It’s a forever pursuit and once they learn the simple process to behavior change and habit formation, they never need to spend money on another program again.
Now, I would apologize to the diet industry because making this information known could seriously cut into their cash cow, but it won’t.
Because most will hear it and do nothing with it.
And such is life.
But for the rare few that do … it’s worth it.
Even if it’s just one single person … it’s worth it.
It will always be worth it because of how rewarding it is to crack the code and to realize just how simple it truly is.
If you are self aware enough to identify yourself in the bad or the ugly categories above … congrats, you’re halfway there. The other half is actually doing something about it.
I hope you choose to do exactly that.
