In this episode of the Coaches Compass, Mike is joined by Philip Pape to discuss his journey from struggling to lose weight to doing CrossFit and keto to learning about flexible dieting and habit building to eventually starting his own coaching business. Philip has been running his business for 2 years while also working a full time job so he knows a thing or two about balance. After learning some questionable marketing tactics, Philip joined Copy That Converts, which is a course run by Mike to help coaches refine their messaging and marketing to align with their values and integrity. You'll hear all about Philip's experience with the course and what he recommends for coaches who want to build their businesses the right way.
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