Simple truth … it will take longer than you want!

You’ll often hear me talk about the long game and how important patience and delayed gratification are for success.

I’ve literally had people DM me saying things like, “I’ve listened to you talk about the long game and I know I need more patience. I’m ready to commit. How long do you think it’ll take? Like 6 months?”

Ahh … the theory of relativity.

Is 6 months really that long? Maybe in certain contexts, but when it comes to your health and fitness goals … it’s a blink of an eye.

There’s a costly mistake that almost every single person makes (myself included) when it comes to setting goals and deadlines.

Anyway, did you know the average person spends $112,000 on diets and training in their lifetime?!

That didn’t even include weight loss products!

Let’s look at a common reason why this occurs …

The instant gratification trap

You want to lose fat and you want to lose it now.

You see an advertisement for a weight loss solution that only takes 30 days!

Perfect.

You shop around a little bit and maybe come across some more expensive coaching options but you desperately want to reach your goals so you drop maybe $100 on the 30 day quick fix.

You didn’t realize that they also want you to buy several hundred dollars of supplements that you’ll never use again.

You lose some weight, the month ends, you gain it back because the program was wildly unsustainable and you’re back at square one.

Then, you find a 6 week challenge. This looks legit! All the before and after photos lining their sales page make you jump in.

Another $400 to join.

Oh crap, this program has a different list of supplements that you’ll never use again.

You lose weight, the program ends, you gain it back because this program was also wildly unsustainable.

Hmmm. Let’s try coaching instead of random challenges.

You’ve already spent so much money that you’re looking for a cheaper coaching program.

You find one with a low monthly fee. Maybe $150/mo.

They plug  your data into a calculator, give you some numbers, check in on you once per week, and if you don’t follow their plan, you get some canned response about being more consistent.

You stick it out for a few months, realize that it’s not personalized at all, and we’re back to the drawing board.

This goes on for YEARS.

Want to know how I know? Because I did this EXACT thing for YEARS.

Personalized coaching is the answer

Guess what happened when I actually invested in quality, personalized coaching that helped me understand my own individual needs …

I never had to spend another dime on coaching.

Now, I choose to have a coach  for specific goals and accountability.

But I invest in the long game and the ROI is beyond worth it.

It helps me show up better in every area of my life.

When you truly understand the long game, truly understand your own individual needs, truly receive personalized coaching … it changes everything.

You’ll be more productive at work. You’ll also improve your relationships, improve your mindset, improve how you treat yourself, and improve your quality of life.

However, if you keep searching for cheap and quick options … in the end … it’ll actually take longer and you’ll find yourself in the camp of dropping $112,000 over your lifetime on shit that doesn’t work.

Don’t fall into that trap.