I see you over there fighting HARD.
I mean, you are really getting after it.
What are you fighting for?
I see exactly what you’re fighting for, too.
Less body fat? No, that’s not it.
More muscle? Nope, not that either.
Consistency? Nah, not fighting for that.
It must be balance and food freedom? I wish, but that ain’t it either.
So, what the hell are you fighting so hard for??
I’ll tell you, but you may not like to hear it.
The good news is … you’re winning the fight.
The bad news is … this is a fight you don’t want to win.
Brace your core …
Because what you’re fighting for is …
Coach Mike just became public enemy number 1.
I’m ok with that.
My job is to challenge you and push you outside of your comfort zone … not to coddle you.
But it’s true.
I see it all the time.
Fighting so hard for your excuses.
And, when you fight for your excuses … you get to keep them.
I can almost guarantee that everything you ever wanted …
Body composition improvements, a better relationship with food, more energy, clothes to fit better, more muscle, better performance, to simply feel better, less stress around food …
All of it is on the other side of letting go of your excuses.
I am in the fortunate position to witness individuals who do exactly that.
After YEARS of fighting for their excuses, they finally draw the line in the sand and say … enough is enough.
And, I get to witness the incredible transformation that ensues.
Now, I’m also in the unfortunate position to witness individuals who do the opposite.
Who say they want to change but scratch and claw to keep their excuses.
And, I have to sit back and watch the struggle that ensues.
Months go by …
Years go by …
And they still are trying to figure out why nothing works for them.
Maybe there’s a secret macro formula they’re missing.
Maybe there’s some special fasting method that they don’t know about.
Maybe there’s some crazy elimination diet that will be the answer.
None of it matters.
As long as they retain that death grip on their excuses … they will never get to where they want to be.
Now, you may be mad at me.
And think that I just don’t get it.
That your situation is truly different.
And I do get it.
I used to be the KING of excuses.
It was never the right time for me.
“I can’t afford it” was basically my motto.
I went from that person to someone who started a business at the absolute “worst time” ever.
I went from the guy who couldn’t afford it to someone who invested $50k into a business coach by opening up a bunch of credit cards.
That’s not a typo. 5-0.
Let’s talk finances for a second.
Imagine spending $5,000 right now.
You might think … that’s not in my budget.
And I’m here to tell you … it’s an excuse.
Over the course of one year … you’d need to spend $96 less per week to make up for that $5k.
Over the course of two years … you’d need to spend $48 less per week to make up for that $5k.
Now imagine getting exactly where you want to be …
You look the way you want.
You feel the way you want to feel.
You have a healthy relationship with food.
You are setting an amazing example for your kids.
You are confident and comfortable in your own skin.
And you have that for LIFE.
Over the course of your lifetime … is it reasonable to assume that you can make up that $5,000 investment?
And would that be worth it?
Logically, you know this.
Emotionally, you talk yourself out it.
Excuses typically aren’t logical.
What’s funny is that we have research to back this up.
People spend up or down to their situation.
In other words, research shows that if you started making more money today … you’d subconsciously start spending a little more than you previously did.
On the other hand, if you started making less money today … you’d start spending less than you previously did.
Without even carefully planning or budgeting … you’d make up for that $5k investment in no time.
But, it’s easier to believe that you can’t afford it because that excuse feels warm and cozy.
It’s worth mentioning that I’m not naive enough to believe that every single person can truly afford a $5k investment.
I don’t even know why I picked $5k … it just seemed like an easy number to work with.
What I’m saying is that there are A LOT of people who can afford it who choose to believe that they can’t.
What I’m saying is that there are A LOT of people who can’t afford not to because of what it’s costing them not to invest in themselves.
Then, there’s the classic timing excuse.
It’s not the right time.
The right time was a long ass time ago.
The second best time is today.
But, I have a trip coming up, a weekend getaway, a wedding to go to, and a birthday party.
Oh … so you mean you have LIFE?
Ahh … got it … so let’s try to revisit this when you don’t have life, ok?
Orrrrr … do you think we should set you up for success that actually allows you to live life and still do all of those things while seeing progress?
It’s either that or holding on dearly to that excuse.
Just remember what happens with the time you waste.
Poof … it’s gone forever.
Maybe that timing excuse isn’t serving you after all.
Ok, so maybe you’re starting to question the financial excuse and the timing excuse …
But you’ve got that ace up your sleeve.
How do I know if this will work for me?!
What if I invest in myself, stop wasting time, and this doesn’t work for me?
Let me ask a different question …
What if you don’t try at all?
There’s only one way to guarantee you remain stuck … and that’s by delaying action.
That’s by convincing yourself that you can’t afford it, that it’s not the right time, or that it won’t work.
Keep doing what you’re doing if you want to stay where you currently are.
What if you invest in yourself, stop wasting time, and …
You get every fuckin thing you ever wanted.
Try that on for size.
Imagine learning more about yourself.
Pursuing your potential.
Becoming the person that you were meant to be.
Having confidence pour out of you that’s been dormant for way too fuckin long.
What if THAT is what you get.
As always, there will be individuals who really do some introspective thinking …
Who challenge themselves.
Who choose to let go of those excuses that aren’t serving them.
And, there will be individuals who get defensive.
Who think their situation is radically different and that I couldn’t possibly understand.
And will continue to hold on for dear life to their excuses.
It’s human nature.
It’s a beautiful dynamic.
Stop believing your excuses and change your mindset!
Normally, I’d tell you to reach out to me if you’re ready to let go of your excuses and finally make a change.
But not today.
My only ask of you today is to really take a minute to sit with this message.
Like truly think about it.
Try to spot some of the things that may have triggered you and think about why.
If I touched a soft spot, don’t push it away.
Think about it more.
Sitting in that discomfort can be very eye opening.