What do you do when the diet isn’t working??
I mean, it hardly seems worth it.
You slash calories, get a heavy dose of motivation, work out consistently and …
Nothing. Nada. Zilch.
The hunger gets annoying pretty quickly.
The low energy kind of sucks.
You can’t even remember the last time you had a solid night of sleep.
And your family starts to hate you because you’ve become an asshole 90% of the time.
Gotta love those dieting side effects.
It’s unfortunate because your heart is in the right place.
You just wanted to drop some fat to be healthier, more fit, to look better, feel better, have more confidence, and be able to show up for your kids the way they deserve.
But when the diet isn’t working …
You probably say fuck it all.
I’m in kind of a strange position right now.
Currently, I’m in a fat loss phase with my coach.
Things are moving along nicely.
We’re chipping away each week.
Started my cut on 3,000 calories per day and now we’re down to 2,600.
I’m not hungry, I’m not low on energy. I don’t have cravings and I’m not sleeping poorly.
I’m still an asshole but that’s no different than when I’m not dieting. 😉
The reason it’s strange for me is that I constantly think back to the way things used to be.
My 1200 calorie days, my 1600 calorie days, my drink 4 protein shakes and only eat one meal days. My fast until 2p days, my don’t eat carbs unless you train days, my powdered meals in a box days, and my meal plan days.
And it’s such a crazy contrast.
Imagine going from someone who used to starve themselves, only to feel stuck and frustrated and then would go on a food bender and start the cycle all over again …
To someone who can lose body fat pretty effortlessly on a good amount of food while enjoying the process.
That’s been my journey.
And it’s no surprise that it’s the exact journey our clients experience as well.
All because of a simple fact …
If the diet isn’t working, it likely has more to do with what you were doing before the diet than what you’re doing during the diet itself.
Now, don’t get me wrong, there are some ridiculous diets out there.
But, let’s assume you’re trying this the smart and sustainable way but things aren’t progressing.
If that’s the case, it’s probably because you haven’t given your metabolism what it needs to respond.
When we first started coaching clients, we made a big mistake.
We used to ask our clients if they were under eating or if they had any chronic dieting history.
If they said no, we’d throw them directly into a fat loss phase (assuming their goal was fat loss).
I should’ve known better but I make a lot of mistakes. The important thing is that I learn and course correct.
So, what happened was our clients wouldn’t see progress and they’d get frustrated.
Why isn’t this working?
Well … their definition of under eating and/or chronic dieting was subjective.
So, rather than play the guessing game …
We decided that every single individual that goes through our coaching program MUST do a Metabolic Priming phase.
That’s when the results became predictable, repeatable, and guaranteed.
What exactly does a Metabolic Priming phase look like?
Does it mean eating a bunch of food and gaining weight?
Absolutely not.
It means giving YOUR metabolism what it needs most to be able to respond when we actively try to lose body fat.
The key word = YOUR.
YOUR metabolism might need more food, or it might need less food. YOUR metabolism might need better food quality. YOUR metabolism might need more muscle or YOUR metabolism might need better habits.
Are you starting to see why cookie cutter programs are so ineffective?
You can’t copy/paste results.
This is why 1 on1 coaching will always and forever be the most time and cost efficient way of achieving your desired outcomes.
Anyway, once we give your metabolism exactly what it needs to respond, fat loss shouldn’t be that complicated.
Now, here’s another important part.
During my current fat loss phase, I’m dialed in.
I’m not drinking as much, I’m not dining out as much, and I’m focused on the task at hand.
It’s not miserable at all like it used to be. I’m eating plenty of food and I feel great. But, there are still sacrifices.
I have a goal and I want to get it done.
The coolest part is that I probably won’t do another fat loss phase for the rest of the year.
So, the trade off is worth it.
Which is a massive difference from how I used to operate.
From dieting all the time to going through fat loss phases …
Old me used to diet all the time.
The only time I wasn’t dieting was when I was binge eating.
Then, it was right back to dieting.
If you had told me back then that there was a way that I could have more flexibility, only diet once per year, and stay lean year round … I would have told you that you’re crazy.
Now I’m living it.
And, now we’re able to give that same freedom to so many others.
We’ve come a long way.
Not only are we helping more people than ever … we’re guaranteeing it.
The main takeaway here is pretty straightforward …
If the diet is miserable and making you a low energy, hangry asshole … you’re doing it wrong.
If the diet isn’t working … you likely didn’t prime your metabolism effectively.
The best way to fix both of those things is to join our coaching program.
